Operators will offset low revenue from voice with user generated content, data and entertainment combo.
Juniper Research forecasts in a new study that operator billed data revenues on the Indian subcontinent will increase from $4 billion in 2010 to $10 billion in 2015. While mobile content service revenues are currently dominated by the music sector, User Generated Content will surpass music to generate the highest revenue by 2015. Other entertainment categories like Infotainment will also grow significantly over the period finds the report.
Says author Nitin Smitha, “With operators following the App store concept and launching their own App stores, the mobile content sector is set for substantial development, meaning the amount of content available to consumers will rapidly multiply; hence increased consumption and revenue.”
The report also finds that growth would be further bolstered as 3G deployment gathers momentum, although adoption will be significantly constrained by handset costs.
Other findings from the Juniper report: The Indian Sub-Continent mobile user base is expected to rise from 814 million in 2010 to nearly 1.3 billion in 2015
India will provide the largest share of cumulative regional revenues over the forecast period, followed by Bangladesh
The report provide covers Bangladesh, India, Nepal, Pakistan and Sri Lanka.
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"Indian Sub Continent Mobile Market: Commerce, Content & Applications 2010-2015"; Juniper Research, 17 Nov 2010 http://www.juniperresearch.com/reports/indian_sub_continent_mobile_market
Nov 22 2010