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Hotstar pulls in over 100 million users during last IndoPak cricket match

Mumbai, June30  2019 The Indian  video  streaming service, Hotstar, recorded 100 million  active users and a concurrency of 15.6 million, the highest ever in an ODI match, during the India vs. Pak encounter on June 16m, in the ongoing ICC Cricket World Cup 2019
66 % of Hotstar’s reach was witnessed from towns beyond the big metros
The streaming giant also registered record-breaking concurrency of 15.6 million, the highest ever for an ODI match, marking a 1.7x increase in average concurrency compared to any other India match.
This season of ICC Cricket World Cup is being streamed across 6 languages - English, Hindi, Bengali, Tamil, Telugu, and Kannada.
Says Varun Narang, Chief Product Officer, Hotstar, “We are delighted to have been able to deliver an uninterrupted cricket watching experience to such a large audience at once. Having achieved a single day platform reach of 100 million demonstrates the indisputable technology prowess that Hotstar brings to the OTT industry. This remarkable achievement has helped us set a new viewership benchmark.”
in addition to India, Hotstar is bringing the ICC Cricket World Cup to consumers in the US and Canada as well, who are tuning in to the platform via the app, on the web (us.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.




    


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