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Government mandate stimulates GPS tracking business

The Indian government  has   published  the  Automotive Industry Standard   AIS-140 which has GPS/GSM trackers mandatory in all public service vehicles. Meanwhile,  most premium passenger cars are  coming  factory-fitted with   GPS systems. Together these developments have opened up a huge  B2B and OEM opportunity for  Vehicle Tracking systems.
From Anand Parthasarathy
New Delhi, May 28 2019: A two- day-long symposium held in Delhi earlier this month highlighted a huge new opportunity that has opened up for   electronics  B2B industry both hardware and software,  in the field of GPS Navigation and GPS/GSM   tracking for passenger cars as well as transport vehicles. Organized by the Smart Mobility Association, the symposium " Smart Tech 2019"   saw  participation by   the Ministry of Road Transport and Highways of The Government of India, the Ministry of Road Transport and Highways of The Government of India, Automotive Research Association of India (ARAI), International Centre for Automotive Technology (ICAT), Delhi Integrated Multi-Modal Transit System (DIMTS) Limited, etc. On show was  a wide spectrum of  solutions which harnessed  GPS,  its Indian version IRNSS, and GSM cellular telephony to track  passenger cars as well as public  and private transport vehicles -- mainly  for safety, but also for better vehicle efficiency.|
New government standard announced
The global vehicle tracking market is estimated to be worth US$ 11 billion by 2025 out of which GPS tracking alone would account for Rs 2.53 billion by 2023, the symposium  announced. Of this a significant chunk would be spent in India  by car  owners as well as fleet operators. Why? Because   the Indian government has mandated  a new standard --  AIS-140 -- for vehicle tracking and panic button that is now compulsory for all commercial vehicles. 
And leading car manufacturers  are following global awareness and meeting the same standard in the high end  sedan and SUV type cars now sold in India.  Together this is creating a big opportunity  for B2B suppliers to the automobile industry, over 50 of them already approved for Automotive Research Association of India.  
Leading players
In the  vehicle tracking maidan  are some familiar names like MapMyIndia  who pioneered  car GPS navigation long before Google Maps was born. They have launched a range of GPS trackers  for 2-wheelers, cars, trucks, buses, under the name MTrack  at prices starting at Rs 3999.( an annual subscription is also required after the first year).   
From Jaipur, Tracking Genie  has its own broad range of trackers. 
An upcoming big player is Letstrack,  headquartered in UK but founded by Indian Vikram Kumar which has quickly become the biggest player in Asia.  With AIS140 approved GPS tracking devices, owners  can  monitor the unauthorized movement of  their cars; the  device sends alerts to the police as well as car owners.  Most recently, Letstrack has also brought to India  the first voice-based system where  drivers can talk all their commands to the car.
Car  and truck GPS trackers   from most makers cost around Rs 4000 - Rs 5000.|
Kerala connection
Earlier this month, the state-run Kerala State Electronics Development Corporation (Keltron) has entered  into the manufacture of ARAI- certified AIS140 vehicle-tracking system modules  in partnership with UNIDAD Techno Labs (P) Ltd. of Kottayam. The devices will be available  from July 2019. Meanwhile Keltron has fitted vehicle tracking devices to 1,250  Kerala Police vehicles  for crime detection using  GPS-GIS-based analysis .
In other ways too, Kerala is leading the  development of a vehicle tracking ecosystem: Indian Auto Company (IAC).a New Delhi-based start-up offering automotive solutions, has received certificate of compliance from Centre for Development of Advanced Computing (CDAC)  in Thiruvananthapuram and  has launched vehicle location  systems in Kerala. And they have a ready market: Without waiting for the Central notification, Kerala  has made it compulsory for  trackers to be fitted in all school buses, old or new and some 18,000  buses have been fitted
New passenger cars made in India  are factory fitting  smart systems  for  vehicle  monitoring, tracking, remote opening/closing, anti-theft etc.  Such vehicles  make use of  the on-board diagnostic(OBD) port that  modern cars offer under the dashboard to connect to all major systems in the car.|
Public or private,  two wheeler or four wheeler -- or six --  Indian  vehicles  are poised to enter a new era of  safer, more efficient  transportation,  guided and tracked all the way by  the best of Indian technology in navigation and guidance.  This stort first appeared here at ACE/EFY
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WHAT IS AIS 140?
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Automotive Industry Standard 140 (AIS 140) is a set of standards published by Automotive Research Association of India (ARAI) designed to build an Intelligent Transportation System (ITS)  in India. To comply with the AIS 140 every commercial vehicle (with yellow number plate) will need to install  a real-time Navic/GPS tracking system with emergency request buttons (panic/SOS buzzer). This was notified by the from Ministry of Road Transport and Highways (MORTH) in a gazette  notification  dated 28th November 2016 which  directed all the state governments to enforce the standards, equip AIS 140 compliant GPS tracking devices with supporting software for all passenger-carrying buses and other public transport vehicles from April 1, 2018.
However this  deadline could not be met since  the necessary command and control centres to monitor and track the vehicles were not in place. Accordingly, government, by another notification,  exempted all  applicable vehicles  registered till December 31 2018,  from installing trackers until notified afresh. But all  new vehicles  registered in 2019, must  be fitted with the vehicle tracking device and panic button.
Some 50 manufacturers  of Vehicle Tracking systems have been approved by  ARAI and  the list up to May 10  2019  is available on their website




    


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Government mandate stimulates GPS tracking business
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