BALI, Indonesia, April 25, 2019: In 1994, ZEE Entertainment Enterprises became the first Indian content company to foray into international markets. 25 years later, today its digital entertainment platform ZEE5 took a giant leap forward to become the first ever OTT platform to offer Indian content customized for mainstream audiences across markets-at such a large scale.
The huge love for Bollywood and Indian TV Shows is not restricted to Indians or even South Asians abroad; it goes across audiences and borders.
ZEE5 Global today announced that it will offer its content now in 17 languages, with the addition of 5 international languages Malay, Thai, Bahasa, German and Russian, with more languages to come in time. With this, ZEE5 Global further underscores its commitment to bring its audiences anywhere, the finest entertainment in the language of their choice.
The announcement was made by Archana Anand, Chief Business Officer-ZEE5 Global at APOS 2019 (Asia Pacific Video Operators Summit) in Bali, Indonesia.
Adds Amit Goenka, CEO Zee International: "With the introduction of these new languages, ZEE5 further accelerates its drive to be a truly global player. As we move forward with our global expansion, we will continue to not only strengthen and expand our content catalogue but also add on new languages as well. This will not only open up the platform to a much wider, mainstream audience but also enable us to quickly expand our partnerships across the globe."
And Archgana Anand says: "India is extremely vibrant and colourful. Here, each emotion is lived and expressed to the fullest, and our movies and stories resonate this vibrancy. The best of these movies and stories is what we bring to you on ZEE5. As story tellers, it is our job to tell great stories and share them with audiences who will enjoy them irrespective of where they are or what language they speak. With our content now also being available in Thai, Bahasa, Malay, Russian and German, we look forward to forging even deeper connects with our audiences in these markets."