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Global music app Spotify comes to India

Mumbai March 1, 2019: Leading international music streaming service Spotify ,  has come to India -- with new features tuned to Indian music fans’ personal tastes.
The app  is available to download for free on mobile, desktop and tablet, or with an upgrade to Spotify Premium for Rs 119 per month.
“As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background ,” says Daniel Ek, Spotify founder and CEO. "India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”|
Spotify comes to India with  its signature  mix of features:

  • More than 40 million (4 crore) songs and 3 billion playlists (300 crore) offering your favourite music in Indian and international music, across moods and moments.
  • Your very own playlists based on your preferences, updated daily. The more you listen, the better Spotify’s recommendations get. On the home page, choose playlists based on your moods and moments.
  • A personalised Home Page. Your personal DJ featuring the latest releases and all your favourite music, updated daily.
  • Play everywhere: Play Spotify in your car, on TVs, voice and wifi speakers, plus explore integrations with Google Maps, Tinder and Instagram, amongst others. Spotify is available on over 500 products across 200 hardware brands globally.

Spotify has redesigned the music experience for India:

  • Multi-language music recommendations: With many Indians speaking several local languages, Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, Search results and recommendations.
  • Spotify Free with total control: For the first time ever on Spotify Free, smartphone users can play every song on demand.
  • Playlists made for India: Expertly curated and regularly updated by our team of Indian music experts, new playlists include Indiestan, Rap91, Namaste Love, Punjabi 101,  Bollywood Butter, Top Hits in Hindi, Tamil, Telugu and Punjabi. These sit alongside our celebrated international playlists including Mint, Rap Caviar, Viva Latino and the This is… artist compilations. Add billions of creator and fan-built playlists to the mix and Spotify has a playlist for any mood or moment.
  • Spotify goes to the movies: Introducing Starring…, a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify’s recommendations will also include songs from India’s favourite movies and actors.
  • City playlists: Find out what's hot in the city, with new algorithmic playlists tracking what’s trending in Mumbai, Delhi, Bangalore and Chennai.

Amarjit Singh Batra, Managing Director, Spotify India, adds: “Indians love music. It’s an inherent part of our lifestyle and culture, whether we pray, work, or relax. The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy music here.”




    


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