Zoho makes significant upgrades to its flagship CRM tools

28th November 2018
Zoho makes  significant upgrades to its flagship CRM tools

Bangalore November 28 2018: Zoho has made significant  updates to its  all-in-one customer experience platform Zoho CRM Plus.
Now, Zoho customers have complete visibility of their customers across departments rather than partial views. Fueled by Zia, Zoho's AI-powered assistant, and the enhanced Zoho Analytics, Zoho's business intelligence and reporting platform, Zoho CRM Plus helps businesses deliver superior customer experiences, by allowing users to deeply understand customer sentiments, delight customers across channels, and adeptly prescribe actions to keep customers content throughout their journey—all from one place.
The improved  Zoho Analytics  is  coupled with enhancements to  Zoho Desk, Zoho Social, and SalesIQ.  
Putting Zia at the centre of customer experience

  • Customer sentiments are automatically available to service agents as they receive incoming tickets. Based on prior knowledge, Zia also suggests responses to customers on behalf of support representatives.
  • Sales teams are equipped with real-time insight such as the best time to call a prospect or likelihood to close a deal when they follow a stream of actions. Zia analyzes marketing and sales activities and predicts chances of deal closures. Zia also monitors that trend against actual business health and predicts anomalies, so teams can stay ahead of potential problems. Using Ask Zia, teams can access insight from the past, present, and future with a simple voice command or text message.
  • Zia Voice is now available as an SDK, allowing companies to provide Zia functionality to their customers. Businesses can now easily program AI-enabled conversation assistants to service customers using a conversation assistant.
  • The combined powers of Desk, CRM, SalesIQ, and Zia enable businesses to provide the right solution to customer problems at the right time, while also helping sales and support agents be more productive and informed.  ‌

"Companies now recognize the importance of AI in creating positive experiences for customers. The focus now has shifted to bring AI across an integrated platform, creating a consistently positive experience across and throughout the customer journey," says  Brent Leary, co-founder and partner, CRM Essentials. "With CRM Plus, Zoho has introduced a compelling platform where Sales, Marketing, Support and Operations are built on one technology stack, allowing its intelligent assistant, Zia, to access data across all of its applications, automatically providing teams with valuable insights enabling them to deliver better customer experiences across all businesses.The platform sets a new standard for seamless omni-channel customer engagement, sentiment collection and analysis, and prescriptive actions across departments to increase the bottom line. "
Adds Sridhar Vembu, CEO of Zoho Corp: "Zia has advanced significantly since her initial launch early last year.  With the combined powers of Zia and Analytics behind Zoho's Customer Experience Platform, we are opening up a seamless and contextual flow of information across channels and departments, making it simple for teams to work as one to smartly transform their customer relationships. CRM Plus is no longer just a suite of applications. It is now a sophisticated and intelligent platform where businesses can thoughtfully and proactively craft exceptional experiences across the entire customer journey."
Pricing and Availability: All the features are available immediately on Zoho CRM Plus. Zoho CRM Plus is available for ₹3,000/user/month. More information here.