Infosys bags contract to bring digital innovation to Australian Open

Melbourne, Australia, September 11, 2018: Infosys   is to be the Official Digital Innovation Partner of the Australian Open.
The company  has announced a strategic three-year partnership with the Australian tennis body  to leverage its expertise in emerging technologies like Big Data & Analytics, Artificial Intelligence as well as Virtual & Augmented Reality and  to provide unique, innovative and engaging experiences for fans.
Says Craig Tiley, Tournament Director, Australian Open: “Partnering with Infosys is an exciting next step in our ongoing quest to innovate the Australian Open and engage new audiences across the world. We have long understood the importance of using data and insights to improve connections with our fans, players, coaches and the rest of the tennis community and we look forward to working with Infosys to change the way we all experience our great sport in the future.”
Adds Salil Parekh, CEO and Managing Director, Infosys: “This partnership is about creating new ways of experiencing the Australian Open. We’re really excited about the opportunity to showcase how digital technologies can enhance the boundaries of this tournament, to change the way the Australian Open is watched, analysed and played. This association with Tennis Australia also reaffirms our strategic commitment to the region where we partner with some of the leading enterprises in driving their digital transformation agenda.”
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ITWire, the Australia-based tech news service says Infosys has taken over the role of technology player from IBM. It quotes The Australian daily to say the switch of technology provider could be due to the increasing costs of staging the tournament. The organisation's annual profit had halved despite pulling in record revenue, with the cost of hosting rising above $200 million.