Some of the most complex automobile safety solutions under development or already being offered by Freescale Semiconductor, are crafted in their India-based development labs, says Reza Kazerounian, the embedded technology leader’s Senior Vice President and General Manager, Microcontroller Solutions. Active car safety systems are some of the most critical components of auto electronics and with over 80 controllers and processors on board, the car is today the most complex consumer electronics product today, Dr Kazerounian added. He was delivering the opening keynote at the its 6th Freescale Technology Forum (FTF) 2010, held in Bangalore on 18 and 19 August.
The car of the future would see mirrors replaced by cameras and driver s able to voice activation systems, he added. The 31 percent increase, quarter on quarter of car sales in India, has made this an important market for Freescale, as has customer demand for world class safety and comfort features.
Vishwas Vaidya of Tata Motors demonstrated some of the company’s solutions in body electronics – like automatic wiper and light controls.
Vivek Tyagi, Freescale’s India Country Sales Manager, gave a peep into the Home Energy Gateway of the future, where all household appliances would be efficiently operated across a Home Area Network.
Computers as we know them are a thing of the past suggested Freescale’s Henri Richard, Senior Vice President, Chief Sales and Marketing Officer in his opening remarks. Smart sensors on a chip or SSOC was the way forward and Freescale’s Xtrinsic sensing solutions – products with built-in intelligence, environment awareness, high performance sensing capability, processing capacity, and customizable software—were a response to this new trend, he added, saying:“India will lead development in this area too”.
The kickoff session also saw a dramatic demo of a Freescale- fuelled wireless home theater audio system (dubbed Violet) by Bangalore based startup, Snap Networks
The 2-day FTF included more than 70 hours of technical training sessions and more than 50 interactive Technology Lab demonstrations organized in the fields of Automotive, Consumer, Industrial, Networking and Enabling Technologies. Innovative demos included Intelligent Hospital System, Revolutionary Smartbook prototype, Virtual Mechanic, Stringless Guitar and Solar Inverters based on Freescale technology.
Aug 19 2010