June 17 2018: LiveMe is a live broadcasting app and streaming platform that allows users to communicate with each other and social influencers ‘live.’
Developed and launched by Cheetah Mobile, the makers of popular utility apps such as Clean Master, CM Security and Battery Doctor, LiveMe allows real-time video broadcasting amplified by an assortment of features such as interactive stickers, face-mapping technology and exchange of digital gifts such as unique emoticons. It allows users to share their favourite broadcasts or live events happening near them directly with their friends via various popular social apps.
LiveMe allows real-time video broadcasting amplified by an assortment of features such as interactive stickers, face-mapping technology and exchange of digital gifts such as unique emoticons. It allows users to share their favourite broadcasts or live events happening near them directly with their friends via various popular social apps. The latest feature introduced on the app is QuizBiz, India’s first live gaming show which saw specials being hosted by the liked of popular internet and television stars like Gaurav Gera and Sahil Khattar. LiveMe also offers a variety of brand new, weekly live shows that are featured every day at 5 pm, catering to a vast range of arenas such as Live Music on demand, live masterclass sessions etc.
LiveMe primarily targets the virtually active audience demography aged between 16-34 years and primarily located in Tier-I and II Indian cities. Launched in April 2016,  the LiveMe app  (Google Play)is extremely popular across the world, especially in countries such as the US, UK, Canada and Australia. Facilitating the live entertainment cravings of users and performers alike, LiveMe is gradually emerging as a destination where new-age talent are excited to be a part of Live shows, using the platform for promotions as well as satiating their desire for performing as well as interacting with their fans live and seeking their opinion on the acts.  LiveMe app has focused on enhancing its localized consumer engagement quotient in India by offering users localized virtual gifts such as Samosa, laddoo, jalebis and festive stickers. In fact, virtual gifts form an important part of the app’s monetization as well as gifting process, and the app had processed USD 1 million in virtual gift payments to its streamers within 7 months of its inception.
Although LiveMe is in the same domain as its competitors Facebook Live, Periscope, Meerkat, etc. the app’s evolved structure of ‘selfie-video’ broadcasting, varied content offerings and a strategy of collaborating with local social influencers has seen it rapidly acquire a major share of the user base in the markets it has actively invested in.