Mumbai, March 1, 2018: India’s largest premium streaming platform, Hotstar has released its first India Watch Report 2018, sharing insights on the dramatic transformation sweeping the Internet landscape in India. In a first of its kind report for any streaming platform in the world, the service has disclosed interesting usage patterns on its platform.
Key takeaways:
Says Ajit Mohan, CEO, Hotstar: “A new generation of users are emerging in India who take for granted round the clock access to the best stories; who know that they can watch the best shows from around the world at the same time as the world (and sometimes way ahead of most of the world); who do not worry about being forced to skip their team’s weekend football games because they are not at home in front of their television; and who have the implicit faith that all breaking news will reach them without any effort on their part.”
Launched in early 2015, Hotstar one of India’s most downloaded apps and has attracted more Link to a PDF of the full report here