Delhi, November 25, 2017: The legendary German high-end cameras and optics brand ‘Leica,’  has   launched its operations in India. The brand has opened its doors to customers in India by inaugurating its first partner store in the capital city. Leica will  initailly bring its iconic S, SL, Q, M, V-Lux and D-Lux series to India, which will be exclusively available at the Leica partner store in Connaught Place The range in India will mirror the global range and pricing.
The brand plans to launch a 360-degree communication campaign which will be focused around Leica’s global marketing pillars – Leica Akademie & Leica Galleries.
Says Sunil Kaul, Managing Director, Asia Pacific Region, Leica Camera AG: “We are extremely excited to launch in a country which is rich in art, history and culture. We have opened up our first and exclusive Leica Camera AG partner store in Delhi and I believe this will be appreciated by our patrons. These are exciting times for us to enter Indian shores when more and more people are becoming familiar with the art of photography. We have observed that people are developing a deep penchant towards sophisticated and high-end camerawork, owing to the increasing disposable income, elevated tourism and deeper engagements on social media. The photography industry is booming and is at its peak in India, and we are committed to creating and building up a community around the brand by connecting with our target consumers and institutions.”
Leica Camera AG has its headquarters in Wetzlar, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in Australia, China, France, Italy, Japan, Switzerland, Singapore, South Korea, UK and the USA