Most Indians buy mobile accessories online, finds LatestOne study

 Bangalore, December 7 2016: A study on  ‘Trends 2016 - Indian Mobile and Tech Accessories Market’ by  finds that 71% customers order mobile & tech accessories through smart devices & 29% from Desktop. Power Banks are highly sold online.
Most of the new customers online are from tier-II and tier-III cities. Some 42 mobile accessories are sold every minute online. And theaverage order value of mobile accessories sold online is Rs 660.
|Says Ameen Khwaja, Founder & CEO, “India is seeing a rapid growth in mobile accessories market alongside the increasing number of smart phones. Mobile accessories are becoming more significant as they complement mobile devices and enhance usage features. Smart watches, mobile covers, power banks, VR headsets, earphones, etc are some of the major products driving the growth. "

"70% of mobile accessories users fall in the age group of 20 to 34 years, this is including urban and suburban consumption. Today, mobile accessories are considered a style statement and brands are focusing on making them trendy and attractive. Online retailing is playing a big part by providing the convenience of offers like, cash-on-delivery payment option and price discounts."

"Many websites are offering mobile accessories that are uniquely featured. With the revolution brought-in by digital technology, the mobile accessories market is heading towards tremendous growth."