IBM acquires Sanovi, India-based leader in DRM

14th November 2016
IBM  acquires Sanovi,  India-based leader in DRM

 Post acquisition, it will remain a separate brand and solution

Q: Will you need collision coverage?
James Bond: Yes.
Q: Fire insurance?
Bond: Probably.
Q: Personal injury?
Bond: Accidents do happen.
Q: They frequently do — with you

(dialogue from the James Bond film, “Tomorrow Never Dies”)
Bangalore, November 14 2016: Accidents, as James Bond admits, are prone to  happen. In business, it is not enough to buy a comprehensive insurance policy. To survive, one must recover fast – often within seconds of disaster striking – if business continuity is to be maintained.
The solution is DRM or Disaster Recovery Management, an aere  where  Bangalore-based Sanovi, (  )  is a respected name.   Founded in 2003, Sanovi is headquartered in India, and operates in the United States, the Middle East, and Asia
The company's flagship solution  includes features like, automatic recovery, Large File Replication Support,   and other prepackaged  tools. Sanovi  also licenses its software to managed services partners, and integrates with their help desk to enable the partner to offer comprehensive DR solutions with end-to-end service levels to the end user. Its  solutions are crafted in India for a global clientele and in recent years   and increasingly become cloud based.
This may explain the  surprise announcement  that Sanovi was being acquired by IBM  to bolster its own data recovery services  in the hybrid  cloud.
With Sanovi’s software, IBM will further empower clients to redefine their disaster recovery strategy in the face of unprecedented industry change. The addition of Sanovi’s technology to IBM’s existing portfolio offers a solution that helps simplify and automate the disaster recovery process, helps to manage recovery workflows, and can help to reduce recovery time, operating costs, and disaster recovery drill testing time.
"Our clients are embracing a digitized world where applications need to be ‘always-on,’” says  Martin Jetter, Senior Vice President, Global Technology Services, IBM. “As a cloud-native company, Sanovi will strengthen our resiliency portfolio to manage the broad range of applications, data, and IT systems of our clients ."
Adds Chandra Sekhar Pulamarasetti, Co-Founder & CEO of Sanovi: “IBM’s technology leadership in hybrid cloud infrastructure and resiliency services makes it a clear choice to bring end-to-end services to our customers and transformational value to IBM’s existing client base. Together, we will provide next-generation resilient  solutions for robust hybrid cloud deployments across the globe.”
In addition to being available as part of a managed  service, IBM plans to make Sanovi DRM available as a stand-alone software license for partners and customers... which means the Sanovi brand will live on -- as a byword in DRM.