Bangalore, November 7 2016: A first-ever study of Internet domain names in India has turned up some interesting -- even unexpected -- results.
The study, “State of the Domain Name Industry in India”, carried out by leading management consulting firm, Zinnov, shows that the domain name business has grown in India, faster than the global rate -- an annual growth since 2013 of 11.9 percent compared to 8.7 percent worldwide. But when it comes to penetration -- that is number of domains per 100 Internet users -- India is a laggard: 1.1 % compared to China's 3.6 percent and the US 43.6 peercent.
As of June 2016, the domain count stood at 4.9 million in India and at 335 million globally.
Inspite of government helping create the India-specific dot in ( .in) domain, Indian enterprises prefer the dot com ( .com) name: over half (55%) of domain names registered in India are on .com domain extension. Some 79% of the Small and Medium Businesses showed preference for a .com domain.
The report reveals that 40% of the total registered domain names in India are used for creating a website; while 10-12% of them are used for professional emails. A share of 3-4% of the domains are utilized for creating mobile enabled websites.
Within India Delhi and the National Capital Region, Maharashtra, and Karnataka are the top 3 states with over 38% market share in domains.