VR headsets go mobile and mainstream

04th November 2016
VR headsets go mobile and mainstream
VR headset from PTron

With enterprises  -- especially realtors --  increasingly  harnessing Virtual Reality as a marketing tool,  there is now a plethora of VR  video to watch. It makes sense to acquire a phone-friendly headset.
Bangalore, November 5 2016: Consider these recent developments: Leading online  furniture  and home improvement marketplace,  Pepperfry.com,  has introduced virtual reality tours of  the Pepperfry Studios in Mumbai.  Customers can explore  the Pepperfry Experience Centre in Santacruz and Kanjurmarg, Mumbai,  in  360 degree  and 3D on their laptop, mobile, and tablets.
Using a Virtual Reality headset they can also check out the Studio Pepperfry furniture in  the added dimension of VR. The company says it will open 20 more Studios across key metros in the country by the end of 2016, and will provide virtual reality tours for all its Studios.
Real Estate business  embraces VR
Real estate websites like CommonFloor.com have been among the first to  harness VR to give potential buyers of apartments and homes, a feel for how they will look, once  furniture is added.
Last month, another online  real estate player, Makaan.com,  announced a major upgrade to its VR platform with the  addition of a  3D Virtual Realty Auto Tour.  It provides three different views for each home: 'First Person View'  which allows viewers to virtually walk through the home; 'Floor Plan View'  which provides a top view of the floor; and 'Isometric View' which provides a bird's eye view, allowing users to rotate, zoom out and see a complete 3D view of the home.  The name of the new game is Interactive Customer Experience (ICE) -- and VR is part and parcel of it. VR Headsets: are a real estate game changer, says Realtor Magazine, which monitors  the sector.
VR for free
Other sectors have not lagged behind in harnessing the VR edge.  Earlier this year, Tata Motors,  attached a cardboard VR set to copies of a national daily newspaper, so that readers could see the  360 degree video of their new car.
Travel specialist  Thomas Cook  has been  mass mailing thousands of  brochures,  attached with inexpensive  cardboard VR headsets for their customers to check out their tours before booking.   
Even if one does not want to see these marketing VR videos, there is a plethora of   VR and 360-degree video content out there for all tastes. Search for " Virtual Reality video' in YouTube and you will be presented with  4 million options.
Much of this content is best seen using the mobile phone as an intermediary -- which is why a number of 3rd party VR sets are now available into  which you can fit your mobile phone to view  VR content  from the web.
Affordable  VR headsets
Zebronics  was among the first this year to launch an Indian  VR headset--the Zeb VR --  and its thick foam padding,  magnetic lock for the adjustable front cover and pair of focus-adjusting lenses make for a comfortable headset that  retails for Rs 1,600.  It can be used with any make of smartphone up to 6 inches in size.  A switch lets you interact with the VR app on the phone. Another VR headset in this price band is  Procus One, which claims the biggest  lenses in a VR set available today -- 42 mm. It takes any mobile phone from 3.6 inches to 6 inches  and costs Rs 1899 from Amazon.
The latest VR headset, launched on October 26, is the PTron Xtreme 360 from LatestOne.com. It can  take phones from 4.7 inch to 5.5 inch  and its lens diameter is 38 mm.  This gives it an effective field of view of 110 to 115 degrees with a 5.5 inch phone.  It is one of the most affordable  VR sets on offer today at Rs 999.
If you don't want to spend  this much, you can always go the DIY route and  assemble Google's basic VR headset, called Cardboard  from a kit   you can buy online for a couple of hundred rupees.Welcome to the Virtual World!  INDIATECHONLINE

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