New Delhi, May 5 2016: Hyderabad based technology startup, NowFloats, has brought out a book which checks out the real impact of Digital India in the rural hinterland.
In just under 20 days, four crew members of the ‘Digital Desh Drive 2’ travelled more than 4000 km in a car through the business hubs in 18 cities, towns and villages of Rajasthan, Madhya Pradesh, Uttar Pradesh and Delhi NCR to get a pulse of the ‘real superpower’ of Digital India and unravel more than 40 stories of how the Tier 2, 3 and even 4 cities are using technology in their everyday life. The initiative is sponsored by Google India, IAMAI, iSPIRT, Paytm and AskMe. This is the second such drive.
Woven in a storytelling narrative, Digital Desh 2.0 shares insights on the real Indian entrepreneurs from the gullies and bazaars of rural India. For example:
The book -- Digital Desh –‘Inside the Internet of India’ -- was launched by Minister for Communications & IT, Ravi Shankar Prasad, Hon’ble Government of India along with. Jasminder Singh Gulati, Co-founder, NowFloats; Chetan Krishnaswamy, Country Head - Public Policy, Google India; Sharad Sharma, Co-Founder, iSPIRT; Dr. Subho Ray, President, Internet and Mobile Association of India (IAMAI); Manav Sethi, Group CMO, AskMe, India & Malaysia; and Vijay Shekhar Sharma, Founder, Paytm.
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Find the 47 page Digital Desh book v.2 in PDF here
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In May 2015, the first Digital Desh Drive, from Amritsar to Kanyakumari covering 7500km in 24 cities in 24 days, found that SMBs from Tier III cities (89%) had the highest adoption of smart devices for customer interaction as compared to Tier I (73%) and Tier II Cities (78%). SMBs in the healthcare industry had the highest adoption of PCs across all cities, though the manufacturing units leveraged the PC technology the most. Digital helped reduce distance barrier for healthcare delivery, achieve supply chain efficiencies in manufacturing & retail, achieve 20x ROI in hospitality, and increase top line by 2x for wholesale SMBs using ecommerce among the respondents.
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Find the book of the first Digital Desh Drive
from Amritsar to Kanya Kumari here
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Digital Desh Drive (an initiative of NowFloats) aims to unravel exactly how the Tier 2, 3 and even 4 cities are using technology in their everyday life. This is an anti-survey of sorts because it is a quest to document the real stories