Flipkart sales show India tunes in to niche health products

07th April 2016
Flipkart sales show India tunes in to niche health products

On World Health Day, today, Delhi emerges as the most health conscious city in India
Bangalore,  April 07, 2016: Shopping patterns on Flipkart reveal some interesting facts about the most health conscious cities in India. Rapid increase in pollution levels, long work hours and stressed work-life balance have opened up a whole new market for health and fitness products.
With chart topping demand numbers for air purifiers and fitness bands, Delhi has been identified as India’s most health conscious city followed by Bangalore, Mumbai, Kolkata and Chennai. Indians are proactively taking preventive measures in their everyday lives to improve and maintain a healthy lifestyle.     For    example: Fitness bands are most popular between the age group of 20-35 years. Air purifiers are a big hit amongst 35-50 year olds.
In the last six months, there has been a huge spike in the average daily sales of health and fitness products. A study conducted by Flipkart has pointed out some insights on what the health conscious cities in India are purchasing:

  • Delhi, Bangalore and Mumbai are the most health conscious cities in India.
  • Air purifiers, advanced water purifiers, air fryers, fitness bands, glucometer, BP monitor and weighingscales are the most popularproducts. Healthand fitness category has witnessed a 2X growth in the last six months.
  • High pollution levels have increased the risk of air and water borne diseases in metro cities. Air and advanced water purifiers are the top selling products in cities like Delhi, Bangalore and Mumbai with 1.7X growth. Kent, Eureka Forbes, Philips and Prestige are the most sought after brands for these products.
  • Fitness bands have emerged as the must-have heath accessory for every Indian. This is one of the fastest growing product segments on Flipkart with top selling products from brands like GoQii, Fitbit, Garmin, Moov.