On World Health Day, today, Delhi emerges as the most health conscious city in India
Bangalore, April 07, 2016: Shopping patterns on Flipkart reveal some interesting facts about the most health conscious cities in India. Rapid increase in pollution levels, long work hours and stressed work-life balance have opened up a whole new market for health and fitness products.
With chart topping demand numbers for air purifiers and fitness bands, Delhi has been identified as India’s most health conscious city followed by Bangalore, Mumbai, Kolkata and Chennai. Indians are proactively taking preventive measures in their everyday lives to improve and maintain a healthy lifestyle. For example: Fitness bands are most popular between the age group of 20-35 years. Air purifiers are a big hit amongst 35-50 year olds.
In the last six months, there has been a huge spike in the average daily sales of health and fitness products. A study conducted by Flipkart has pointed out some insights on what the health conscious cities in India are purchasing: