Bangalore, February 19, 2016: Flipkart has become the first Indian app across all genres including popular ones like communication, social, entertainment to cross the 50 million installs on Google Android Play Store. 
Android phones are the most dominant operating system in smartphones with over 85% of the total smartphone base in India.
This landmark follows the SimilarWeb report that ranked Flipkart as India’s  Number one shopping app with 47% of the share of visits. In the SimilarWeb report, the combined traffic share of Flipkart and Myntra stood at an  63%. Amazon was in the third position with 15.86% followed by Snapdeal with 13.84%.
The Morgan Stanley report on Ecommerce in India for 2016 has placed Flipkart as the number one ecommerce company in India with a dominant market share of 45%.
The Indian ecommerce market is overwhelmingly mobile-led with around 70% percent of traffic coming from mobile devices