Gopal Pillai, Director, Seller Services, Amazon India with the Amazon Tatkal van
Amazon hits the road to rope in small sellers

New Delhi, February 17, 2016:  has   launched  Amazon Tatkal, an initiative to help thousands of small & medium businesses (SMBs) in the country.
It will soon hit the road with a  specially designed studio-on-wheels offering a suite of launch services including registration, imaging and cataloguing services, as well as basic seller training mechanisms. It will enable thousands of interested sellers to start selling on in real time and experience the benefits of launching an online business. Amazon Tatkal enables SMBs to get online and sell on, in less than 60 minutes.
Says Gopal Pillai, Director & GM, Seller Services, Amazon India:  “Our conversations with hundreds of SMBs reveal that there is a high level of interest among them to get online and start selling, but they are unable to overcome perception barriers of the process being time consuming, tedious and complex. As a result many interested sellers tend to put off onboarding tasks. As always, we worked backwards from seller needs and conceptualized Amazon Tatkal. We believe this initiative will help sellers to overcome these constraints, get them onboard, and start selling on the Amazon platform with speed and ease.”
Amazon Tatkal will visit seller-dense pockets across multiple cities in the country and engage with local businesses over the next several months.   Specially trained company representatives will educate sellers on the benefits of selling online, introduce them to the specialised seller services offered by including innovations like Easy Ship, Fulfilment by Amazon as well as Global Selling and launch interested sellers on the Amazon platform, helping them with on-the-spot imaging and  cataloguing tasks.