Bangalore, December 27, 2015: Indians' love for cricket showed no sign of cooling off with the ICC Cricket World Cup 2015 and Indian Premier League ensuring that cricket fans were always close to their browsers for instant updates during 2015. Cricket vied with Bollywood for searchers' attention .The leading blockbuster ‘Bahubali’ trended the most with splurge in searches thanks to movie buffs across the country. Salman Khan Starrer ‘Bajrangi Bhaijaan’ and ‘Prem Ratan Dhan Payo’ also featured high on the list of trending searches.
Google India has announced its 2015 Year in Search results, a look at the top trends and searches through the collective eyes of the world on the web, to offer a unique perspective on the year’s biggest interests, major events, and hot trends reflecting the aspirations, thoughts and imagination of Indians online. (See images of top Indian search trends on Google in our Image of the Day feature)
Says Rajan Anandan, VP and Managing Director, Google India & South Asia: “The 2015 Year in Search results is very much a reflection of India’s undying love for cricket and entertainment. The power of digital media continues to surge, especially searches on smartphones, a trend that is reflective of India’s growing digital emergence as the next billion Indians begin to embrace the power of the Internet.”
Interestingly this year’s results presents an exciting mix of Bollywood (Bajrangi Bhaijaan, ABCD-2), Hollywood (Fast and Furious 7, Fifty shades of Grey), and Tollywood movies (I, Puli) highlighting the varied nature and interest of Indian audiences.
The Year in Search result also gave an interesting view of the news events that caught the nation’s attention. The much debated Vyapam Scam remained being the top searched news event this year. As the nation paid tribute to India’s missile man, search interest around former President Dr. APJ Abdul Kalam surged high. Nepal earthquake, 7th Pay Commission, and Sheena Bora murder case convict Indrani Mukherjee also made it to the list.
On the tech side , top ten searches on mobile devices were evenly divided between Indian and global brands with Micromax the only desi brand to figure:
1. MicroMax YU Yureka
2. Apple iPhone 6 S
3. Lenovo K3 Note
4. Lenovo A7000
5. Lenovo A7000
6. Moto G3
7. Micromax Canvas Silver 5
8. Samsung J7
9. Moto X Play
10. Micromax Canvas Spark