Mumbai, October 9 , 2015: UC Browser, the flagship mobile browser of Alibaba Group Company, UCWeb, has claimed that it has touched a new milestone, registering over 50 percent market share (as of September 2015 according to StatCounter) in India.
UCWeb has tasted success in India with its market share rising 15% in last 12 months alone. Its browser has no. 1 position in China and Indonesia too. It has also reached 16.82% worldwide market share as of September 2015, becoming the 2nd most popular mobile browser after Chrome. UC Browser hit 100 million daily active users worldwide in December 2014, becoming one of the few apps enjoying such user engagement around the globe.
Says Kenny Ye, Managing Director of UCWeb India, Alibaba Mobile Business Group: “India is the world’s fastest growing mobile country and our largest overseas market and we are deeply committed to it. We constantly strive to reach new users through unique customization and localization efforts, across genres. By providing a one-stop platform, UC Browser makes mobile services conveniently accessible, helping improve and reshape the mobile lifestyle of people worldwide. Going forward, we look to aid the Indian government in its ambitious mobile digital literacy campaign.”
The browser’s new launches include the UC Open Platform 2.0, an ecosystem to help Indian mobile internet players to acquire users and monetize traffic. UC Open Platform was announced last year to give a boost to the Indian mobile Internet ecosystem by helping mobile developers, content providers, publishers and advertisers to access across-the-board services for brand promotion, user/traffic acquisition, actionable user metric analysis, IP protection and monetization.
UC Open Platform provides in-depth localized operations and integrated promotion services through 3 international products – UC Browser, 9Apps & 9Game and UC Union. 9Apps & 9Game are popular Android app & game stores while UC Union is a global traffic platform that has a vast distribution network and abundant campaign offers.
Earlier this month, UCWeb announced the launch of UC Browser 10.7 for Android – giving users complete freedom to personalize the way they discover and access web content. UC Browser’s strength lies in its signature cloud-enabled browsing technology and its easy access to all kinds of internet content and services.