WhatsApp, Facebook dominate social media networking: TNS study

07th October 2015
WhatsApp, Facebook dominate social media networking: TNS study

Bangalore, October 7, 2015:  WhatsApp  is the  most popular  instant messaging (IM) app.  Facebook is the most  visited social networking site, in India  finds a study by market strategy specialist  TNS.   India  is the  largest  concentration of users  of WhatsApp  which is owned by Facebook.  country. 56% of  Indian Internet users  opt for WhatsApp every day,  while 51% use Facebook, finds  the study "Connected Life".
Globally, the popularity of instant messaging  has soared over the past year, with a 12 percent increase  in daily usage as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and Viber.Over half of internet users worldwide (55%) are now using instant messaging every day, while 76% are using it on a weekly basis, according to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS. Despite this, social platforms are still rising in popularity with a 6% uplift in daily usage.
Instant Messaging is particularly dominant in emerging ‘mobile-first’ markets, with daily usage rising even higher in China (69%), Brazil (73%), Malaysia (77%) and South Africa (64%). By contrast, some Western markets are lagging behind, including the UK (39%) and the US (35%). 
Facebook has maintained its position as the world’s favourite social platform; almost one third of global internet users (30%) say they use it every day. Meanwhile WeChat dominates the market in China, with 68% daily usage.
Whilst  newer platforms still attract a smaller audience overall, they are often far more active; 40% of Vine users and 44% of Snapchat users say they watch branded content on those platforms every week, while 43% of WeChat’s user base use it to access information and services about a company. 
 Connected Life is a leading global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, exploring how technology is transforming the lives of consumers across the world. It offers essential insight into the impact of the growing digital ecosystem on the media landscape.