New Delhi, August 27 2015: The Indian tablet market grew at a healthy 23% in in the second quarter of 2015, recovering from a slow start in Quarter 1, and notched up 1.04 million unit shipments. This is the finding of the latest study by International Data Corporation (IDC).
Indian brand, iBall jumps back to top spot in Q2 2015 coming off from relatively lower shipments in Q1. Its strong presence in entry level tablets i.e. sub $100 is further strengthened with new products added to the line-up
Samsung: Samsung slipped to second spot in Q2 2015 despite posting a healthy double digit growth over previous quarterHowever, new products launched in 7 inches and 8 inches segment gained good traction and is expected to contribute to Samsung’s growth moving forward.
Datawind stands at a close 3rd place after Samsung with vendor share of 13.5%. Tele-sales continues to be a key mode of channel for Datawind as it continues to capitalize on TV penetration in the country to push volumes in smaller cities and towns.
Says Karthik J, Senior Market Analyst, IDC India: "For tablet market to grow further, consumer demand is vital which is losing sheen as tablet as a category is suffering to justify its use case existence between larger smartphones and Notebook PCs.”
Form Factor Highlight: Q2 2015 has been a great quarter for Microsoft as Windows-based tablets’ shipments more than doubled over previous quarter, standing currently at 5% OS share. New Windows-based products launched in Q2 at affordable price points received good response led primarily by brands like iBall, Micromax and Lenovo.
Almost three fourth of tablets sold in India are connected tablets (2G/3G/4G enabled) and 54% are 3G enabled owing to limited Wi-Fi hotspots in the country.
Source: IDC WW Tablet Tracker Q2 2015