Amazon takes on corner stores in India with household supplies

New Delhi, August 26, 2015:  Hard on the heels of its  Kirana Now,  local service,  Amazon India launched   its Household Supplies store  offering  a wide range of products including dishwashing detergents, household cleaners, laundry detergents, paper, plastic wraps as well as puja supplies. Customers now shop with ease and convenience for household supplies from 40+ brands like Vim, Surf, Ariel, Comfort, Downy, Domex, Harpic, Origami, Scotch Brite, Freshwrapp, Finish, Clorox, Bounty etc. Customers can  get these delivered anywhere across India at their doorstep.
The Household Supplies store is curated into various sub stores including Laundry & Detergents, Household Cleaning, Bathroom Cleaners, Paper Towels & Tissues, Dishwashing, Pest Control, Disposable Bags & Other Household Needs which includes a dedicated puja supplies store with agarbattis, dhoop, incense sticks, dhoop holders and other items. Customers can browse through the household supplies store and narrow down to products of interest using filters of brands, price, customer reviews, veg/non-veg origin and discounts. In addition to this each unit of the “Amazon Fulfilled” inventory is tracked to ensure that the product delivered to a customer has sufficient time before expiry allowing for timely consumption.
Says Saurabh Srivastava, Category Leader - FMCG, Amazon India:  “Customers in general spend a lot of time each month, mostly during the weekend, driving to and fro to    purchase household supplies and then carrying these bulky items to their homes. Often, they get limited by choice. Further, customers in Tier 2 and Tier 3 cities are not only limited by choice but also access to imported brands and have to purchase whatever is available. With the launch of the new Household Supplies store, adding to the already existing wide range of general merchandise product, on, customers across India can now enjoy a hassle free shopping experience for all these products and also enjoy fast and reliable doorstep delivery,” says
The Household Supplies store is housed in the Health & Personal Care department on launched in April 2014 with a selection ranging across nutrition, healthcare, body supports, mobility aids and personal care products.