Bangalore, August 5 2014: Leading  India-based global advertising platform InMobi, is all set to  launch its new discovery-led  commerce tool   -- Miip-- into the domestic  market.
India’s largest online store, Amazon.in, leading mobile wallet, Paytm and many apps have signed up with the Miip platform to help them reach more than 120 million users and create over five billion discovery sessions in India every month. 
Says Naveen Tewari, Founder & CEO, InMob: “Miip will usher a new era of discovery-commerce (d-commerce) to Indian mobile users through these next-generation shopping experiences. Today, merchants both large and small are having a tough time getting users to discover and explore their products. Miip will create personalized shopping experiences to enable discovery of products from more mechants. We believe d-commerce through Miip can drive up to 80% of new product discoveries for merchants and aspire to enable almost 50% of mobile transactions for mobile commerce merchants in the country within the next 12-24 months. ”
InMobi will drive mobile commerce in a large way through partnerships with leading e-commerce merchants.
InMobi has announced a partnership with Amazon.in, India’s largest online store, to initiate pilots on the InMobi platform.
Pilot with Amazon
“Today, over 60% of traffic on Amazon.in comes through mobile and a large quantum of shopping happens via the app.  As we work towards transforming the way India buys and sells, platform like InMobi’s Miip platform will help us engage deeper with millions of users and facilitate cross-app shopping experiences,” says   Kishore Thota, Head Digital Marketing, Amazon India.
 Miip will soon be launched in beta with several partners across e-commerce and app developers including Amazon.in, Magzter, Moneyview, Nestaway, Paytm, Shopclues, Swiggy, Urban Ladder, Voxpop, Wooplr and Zimmber. This is in addition to several partners that were announced by InMobi in San Francisco on July   14 , which included JustFab, Joyus, Rhymeo, Spotify, TheRealReal, and Vidzy. Miip will be available for all customers over the next few months.