Bangalore, June 10, 2015: A Dell study indicates that personal computer business in India will be driven by the young.
Commenting on the study entitled ‘The PC User Trends of Emerging India’ carried out for Dell by Greyhound Research in 40 locations across India, P. Krishnakumar, Vice President, Consumer & Small Business, Dell India says “We believe that the future of the PC is strong and lies with the youth and their cognizance that technology is the key to the advancement of their ambitions. As India moves towards a much awaited digital transformation, our focus rests on driving awareness and access to technology which we believe is imperative to building a ‘Skill India’. Technology is the key to empowering our youth with skill sets and advanced learning that bridges geographic and demographic divides. Today, one in five consumers already owns a Dell PC. However with just 10% Household PC penetration the full scope of the transformative nature of technology is still unexplored. That is why we have made it our mission to empower our consumers with the most dynamic product portfolio that we have ever had, with access to a Dell store wherever they go, as well as various youth oriented awareness and engagement programs. We intend to make Dell the preferred choice for every household.”
Adds Ray Wah, Vice President, Consumer Product Marketing, Dell, while unveiling the company's the new product range: “We see immense potential for technology adoption in the Indian market. The PC is the hub of creation, and our contribution to the Indian market is to design devices that not only appeal to consumers across all genres, but also consider the unique needs and preferences of that region. India as a market for example, has unique needs like being able to handle dust, or temperature and power variations. Innovation is not just about specs or design, but the complete package, it’s end to end. We are designing products that are thin and light, offer exceptional battery life, with style and performance, service and software solutions that customers can only get from Dell.”
New Dell launches in India include: