India Inside, so jive to a 'Jai ho' beat!

20th April 2015
India Inside, so jive to a  'Jai ho' beat!

Bangalore  April 20 2015: Long before government coined the 'Make in India'  mantra,  the digital lifestyle  business has  been  dancing to a desi beat. We highlight  some cool new tools and gadgets with India in their DNA, launched this month:

Secure info on your phone
A phone is not the safest place  to  store sensitive  names numbers or images.  Which is why Privy Point,   a free mobile app from Godrej Security Solutions is an idea whose time has come .  It is a  virtual safe designed to safely hide anything that's on your phone -- messages,  photos , videos, contacts -- even the phone itself.  And it does this with  certified encryption. You can download  the app from Google Play ( for Android phones) or from  and can customize  it to your need.
You can also  protect  bank account/credit card details and identity cards (driving license, passport etc) stored on your phone.  Privy Point  was developed through a crowd sourcing platform which means users can  help to refine it or add new features
One-Touch emergency help 
We know there are multiple services for emergencies these days -- police, fire, accident, ambulance --  but who can recall all the numbers  when engulfed in a crisis?  One Touch Response or OTR  ( is just that -- an app with a single contact for all times of emergencies  which might include some eventualities not normally covered  by emergency response services -- like  needing some medicines  for an aged relative in the middle of the night, or running out of petrol in a lonely stretch of road. In the National Capital Region, OTR is backed by an emergency response team   whose members will be at your side within minutes and also coordinate where necessary with external agencies such as police, ambulance, medical services, fire, cab services, mechanics etc. Users can also activate Safe Call service  and the agency will keep a constant track on your personal or family safety at fixed intervals  to make sure you are okay – until you reach your final destination.   In Delhi this service costs Rs 3000 a year. 
In some 800 plus other cities, India-wide, OTR also offers a single-point voice contact for all emergencies  who will  help  connect you to the  local help on the ground. This service costs Rs 50 per annum.
The app is available for  Android , Apple  and Blackberry
Hey Taxi!
Most metros  these days have  call taxi services.  The problem is sometimes you have multiple agencies in the same city  -- and it can be hassle, contacting them one by one on a busy day.   a  leading Indian online travel portal has a solution:  a new app named “ixigo cabs” which aggregates cab information and helps  you find the nearest taxis and cabs around  you from multiple operators, anywhere in India at the tap of a screen.  The Android  app takes care of search, comparison, booking  and cancellation.  And in addition to trawling all major online cab  operators,  it  also searches  over 250 offline taxi service providers across 100 towns.
Job search
The big name job portals seem to concentrate on the high  flying , high qualification,  'sexy' end of the market.  This  can be a bit intimidating for   large numbers of job seekers whose  expectations are more modest and who compete  for  less glamorous  jobs in field sales; telemarketing; customer service; back-office and administration; accounting; delivery, logistics and maintenance.  Delhi-based MeraJob  embraces this end of the market  and  nurtures it with friendly services like pre-screening through tele-recruiters and online tools. The candidates can give interviews at any time from any place, including the comfort of their homes  and  by creating SmartProfiles, increase the chances of a better fit with employer requirements.  Apply at