Bangalore, April 6, 2015: You don't need a key or a key card to enter your room if you are a guest in the Starwood group's Aloft Hotel within the Cessna Business Park here: you can use your mobile phone.
Starwood Preferred Guest the group's loyalty propgramme has introduced the hospitality industry’s first mobile, keyless entry system in this country, just three months after its global launch in US properties.
Says Stephen Ho, President Starwood Asia Pacific Hotels & Resorts: “SPG Keyless transforms the first interaction with our guests from one that is transactional to something more personal. This is just the beginning, because through mobile we have the opportunity to marry high tech and high touch to transform the hotel experience in many exciting ways.”
Adds Dilip Puri, Managing Director India and Regional Vice President South Asia:“We are delighted to be the first Hotel company to launch Keyless Check-in in India. Aloft Bengaluru Cessna Business Park was the natural choice given the Aloft brand’s strong focus on forward-design and tech-savvy spaces and the fact that this hotel is located within the city’s hot high tech hub."
Starwood has been rapidly rolling out SPG Keyless with plans for it to be available on 30,000 doors in 150 hotels around the globe by early 2015 across Aloft, Element and W hotels. SPG Keyless is available to SPG members who book a hotel room through one of Starwood’s channels (hotel websites, SPG.com, the SPG app or customer contact centers).
HOW IT WORKS
SPG Members must register their phone once through the SPG App and allow push notifications.
After booking a reservation at a keyless hotel and approximately 24 hours before arrival, SPG members are invited to opt-in to SPG Keyless.
Guests will receive a push notification noting that they are checked in and the SPG App will update with his/her room number and Bluetooth key when the room is ready.
Upon arrival at the hotel, the guest can completely bypass the front desk (where available) and go directly to his/her room.
After ensuring his/her Bluetooth is enabled, the guest simply opens the SPG App, holds the smartphone to the door lock, waits for the solid green light and enters the room.
IndiaTechOnline has covered the global launch of SPG Keyless in January 2015. You can read it here