Bangalore, March 22 2015: Bharti Airtel has relaunched its  ‘My Airtel’ mobile Android  application in a new, improved avatar.
The application  allows customers to conveniently discover, access and self-manage Airtel services across mobile, fixed line and DTH platforms1. The new version will be rolled out for all customers over the next few days.
Customers can now use ‘My Airtel’ app to recharge any mobile number, and receive ‘Airtel Surprises’coupons with exciting offers like coupons worth value of first, birthday week and many more in weeks to come.
In partnership with mydala, India’s largest coupon and discount marketing platform, present in 200 cities in India, ‘Airtel Surprises’ will leverage a series of exclusive tie-ups with merchants across categories like shopping, food, wellness, entertainment – and offer coupons for popular brands like PVR Cinemas, Café Coffee Day, Flipkart.com. amazon.in, Ebay.in, Myntra.com, Archies, VLCC, among others.
The newly added ‘I Want To’ feature will allow customers to make their frequent tasks (e.g. recharge of a specific prepaid mobile number) a quick action on their application’s home screen – thus helping them replicate the action in no time.
The in-application payment experience and card store feature have now been upgraded and Airtel’s payment stack is now PCI-DSS certified to ensure a safe, secure and faster check out experience for customers across My Airtel and also the PC and Mobile web experiences. Push notifications with alerts such as low balance, pack expiry and payment due date will also be available on the app.Additionally, customers on ‘My Airtel’ will not incur any data charges for using the application.
The company has already launched a new fast-loading homepage for its website www.airtel.in,a brand new 4G experience at www.airtel.in/4G and an omni-channel experience to order a brand new XiaomiRedMi 4G at www.airtel.in/mi