January 11 , 2015: Leading Indian Direct-To-Home (DTH) operator Tata Sky has launched India’s first 4K set top box (STB) in India. The set top box will be available for existing and new subscribers to enjoy the forthcoming Cricket matches in Ultra High Definition.
The set top box will deliver UHD picture quality and Dolby Digital Plus 7.1 surround sound. 4K at 8.3 Megapixels (3840x2160) which is approximately four times the pixels as that of 2K (1920x1080) the current HD standard. New subscribers can book their Tata Sky 4K set top box at just Rs 6,400 while existing subscribers can get it for Rs. 5,900. The box is backward compatible and will also showcase Standard Definition (SD) and High Definition (HD) channels.
The launch of the Tata Sky 4K set top box seems timed for the upcoming cricket season: For starters there might not be too much movie or show content in 4K so it makes sense to peg the launch around sports where Tata can ensure 4K/UHD transmission.
See our earlier story: Indians get a taste of 4K broadcast TV to come