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Airtel initiative aims at demystifying Internet for the rest of us.

New Delhi, November 8 2014: Leading India headquartered global telecom service provider, Bharti Airtel,  has launched ‘One Touch Internet,   an intiative  to demystify internet services for millions of first-time users in India.  
It is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel - ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch.
Key features are:
Opportunity for first-timedata users in India to learn & experience the internet
One-stop-shop to see-try-buy internet services
Simple & intuitive user interface  specially designed to aid learning
Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
Intuitive pricing packs for first-time users
Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled device
Says Srinivasan Gopalan, Director (Consumer Business), Bharti Airtel:  said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - moreand more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online,but areapprehensivedue to reasons like lack of know-howand fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holdingfirst-time mobile users as they discover the internet. "
According to estimates - India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.
To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visit http://one.airtel.in on their mobile phones’ web browsers.Currently available in English and Hindi, ‘One Touch Internet’will soon also be available in 8 Indian vernacular languages in weeks to come. 

We are carrying Airtel's explanatory video in our TechVideo spot on the home page for a few days