Airtel initiative aims at demystifying Internet for the rest of us.

New Delhi, November 8 2014: Leading India headquartered global telecom service provider, Bharti Airtel,  has launched ‘One Touch Internet,   an intiative  to demystify internet services for millions of first-time users in India.  
It is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel - ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through free tutorial videos and trial packs – all with just one touch.
Key features are:
Opportunity for first-timedata users in India to learn & experience the internet
One-stop-shop to see-try-buy internet services
Simple & intuitive user interface  specially designed to aid learning
Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
Intuitive pricing packs for first-time users
Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled device
Says Srinivasan Gopalan, Director (Consumer Business), Bharti Airtel:  said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable - moreand more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online,but areapprehensivedue to reasons like lack of know-howand fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holdingfirst-time mobile users as they discover the internet. "
According to estimates - India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.
To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visit on their mobile phones’ web browsers.Currently available in English and Hindi, ‘One Touch Internet’will soon also be available in 8 Indian vernacular languages in weeks to come. 

We are carrying Airtel's explanatory video in our TechVideo spot on the home page for a few days