Deals4Opticals takes spectacles business online in a hybrid model

11th September 2014
Deals4Opticals takes  spectacles business online in a hybrid model
From left: Devansh Binani, CEO and Rakhi Daga, COO, and Sarat Binani, Director, Himalaya Optical , at the Bangalore launch on September 10, 2014

Bangalore,  September 10 2014: Short of getting your eyes tested by an optometrist, you can do everything else connected with acquiring a pair of spectacles at, a  hybrid e-commerce  venture  launched here yesterday.
It is the initiative of Vision World Private Limited, which also has offline stores by the name of ‘Himalaya Optical’ across India, with over 75 years of experience in the eyewear industry. It amalgamates Himalaya Optical’s extensive eye care experience with the ease of online shopping to bring you sunglasses, spectacles and contact lenses from some of the world’s trendiest brands like Ray Ban, GenX ,FCUK, Oliver Martini, Oakley, Tommy Hilfiger, Idee, Philippe Morelle, Vogue and various brands of Contact Lenses.
Said Devansh Binani, CEO – “As per various studies and data available online, it is estimated that the eyewear industry today stands approximately at Rs.20,000 Crore out of which, Rs.1,600 Crore belongs to the organized sector & the remaining Rs.18,400 Crore market belongs to the  unorganized sector. According to current trends noticed in the online segment, 50% of the orders are coming from the semi-urban areas due to a sudden rise of internet penetration. Consumers are able to procure products which were earlier inaccessible to them. The market potential seems to be immense and is waiting to be consolidated in the right manner. We believe can be the game-changer in the current market scenario.”
Deals4opticals has tied up with renowned offline optical retailer, Himalaya Optical, as well as minor partners  - Sunglass Point, Optical Experts – giving the brand’s customers access to offline stores in more than 50 locations spread across 20+ cities in India.
The company said their selling model provided benefits like:Free servicing of the products at their partner offline retailing outlets; free fitting and adjustment of products as per the users requirement; the opportunity to purchase lenses from partners at discounted rates.:cash on delivery at select locations; faster delivery of products.
Instead of providing home-try on, customers can to go for store try on, so as to improve the quality of suggestions provided  by trained professionals.
Lens Suggestor App: Customers can key in or upload their prescriptions onto the site, and depending upon the selected frame & prescribed power, the unique Lens Suggestor App recommends the most appropriate lenses. This App has been designed in consultation with India’s leading optometrists, bridging the knowledge of an in-store consultation and the pleasure and ease of shopping from your arm chair.
“Try On” App: Buying eyewear can be a tricky decision.’s “Try On” App helps you decide your look with a vast array of designs, shapes and colours of eyewear. One simply uploads his/her picture onto the site app, and the app superimposes the selected eyewear onto the picture, effectively simulating a ‘try on’.
 Know Your Face:Depending upon the face shape & the personal style statement the app helps one to find the right kind of eyewear! Each customer can personalize the order for the eyewear -  in case they do not find something they were looking for, Deals4Opticals will try to match the buyers request at highly competitive prices.
F – Shop: Deals4Opticals will have a unique F–shop - shopping on a social networking site where one can take suggestions from their friends before purchasing the product.  also promises free cleaning and grooming kits for  users, free servicing from company partners in over 32 cities across India and a loyalty programme.