Paris, July 7 , 2014: Indian IT products and services leader Infosys has helped L'Oreal, makers of Maybelline brand beauty products to create a mobile website to deliver the latest promotions for new products, tutorial videos and make up tips to Maybelline users. It will also allow easy browsing of products from the company.
The mobile web development programme will enable Maybelline to take advantage of the rapid growth of mobile internet in Asia by reaching out to its end consumers effectively. Infosys digital team used the latest HTML5 / CSS3 frameworks to build the new website, incorporating a responsive web design approach. Graphic design, development, implementation, testing, and deployment of the initial Singapore mobile web site were completed within a short period of two months. This was followed by rapid expansion of the website across Hong Kong, India, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand and Vietnam in another two months.
Infosys brought together the combined capabilities of its digital teams located at its global delivery centers in India, and in Paris, France, where Maybelline is headquartered. The teams worked to market of the solution, lowering the cost of delivery and ensuring superior quality. This generated a high impact consumer launch across Asia.
Says Visna Lim, Digital Head for South Asia for Maybelline & L’Oreal Paris (Consumer Product Goods Division):“We chose Infosys to capitalize on their recognized expertise in mobile and digital technologies as well as their deep understanding of the consumer products industry. We were impressed by the strength of their proposal and quality of work, knowing that the specifications included complex and demanding criteria. Infosys provided first class support and delivered within an ambitious timeframe.”
Adds Karmesh Vaswani, Vice President and Head of Europe – Retail, Consumer Goods and Logistics at Infosys:“As consumer experience becomes increasingly dominated by digital interactions, one of the biggest challenges brands face is responding quickly to a rapidly changing market without compromising quality. That is especially true for a prestigious company like L'Oréal and a premium brand such as Maybelline. Our team analysed user behaviour and preferences to structure, design and produce the website so that Maybelline could rapidly improve their engagement with millions of people across Asia.”