3 IIT grads create Roposo, aggregation site for online fashion

20th June 2014
3 IIT grads create Roposo,  aggregation site for online fashion

Gurgaon, June 21 2014: Three  graduates from  have come together to launch what they call "India’s first fashion-focused social network",  a destination for women to discover trending fashion from other fashion-lovers and play with ups with over 100 web-stores  including biggies likeMyntra, Jabong, Flipkart and  Koovs  to showcase the largest variety of trendy fashion products.
Says cofounder Avinash Saxena: "We have put together a giant online playroom with over 1 Lakh fashion products, and are creating a hang-out for fashion addicts around it. Today, there is no single place for a woman to find what’s available, what’s trending, what her friends are shopping, and what will best suit her taste. Roposo is all of that, and more. We help fashion-lovers discover the fashionista in them, give them freedom to play with products any way they like, and share their love of all things fashionable with their friends.”
Adds co-founder Kaushal Shubhank: “We specialise in understanding what makes playing with fashion so enjoyable for women and it is this experience we elevate using technology. Every single feature on the front-end is designed to make Roposo fun and social. So far, Roposo was in beta and had an amazing response from users and bloggers – women were creating fresh lists every 10 mins! Today the website is officially open to all.

 "Roposo" is an anagram or  play on the word "apropos",which means relevant
And the third co-founder Mayank Bhangadia  says: “The reason we decided to create a social network for fashion was because we were looking to solve a complicated problem using technology and data. Nobody has dared to claim that they understand how a woman’s mind works when it comes to fashion, but this is what us 3 ‘fashion geeks’ are determined to do.”
Roposo.com has a number of unique features that make discovering fashion highly intuitive. The Roposo Color Palette assists users in picking trends by looking at the colour and visually responding to them (rather than searching for the word ‘lilac’). Users can explore fashion by mood (‘sexy’) or by taste (‘simple’) or even by trend (‘with spikes’). Even without having to spell what she wants, a user can discover fashion by browsing through curated collections (called ‘lists’) made by other users.
Roposo.com is a brand of Relevant E-solutions and is headquartered in Gurgaon.