Digital media has come of age in India: DMTI study

29th May 2014
Digital media has come of age in India: DMTI study

Mumbai, May 29 2014:  Digital Media  will play a key role in realizing ‘Connected India’ Vision of the new government in India:  the nation will have 1,50,000 digital professionals by 2016, finds  a study on Internet-driven trends, carried out by the Mumbai-based  Digital Marketing Training Institute (DMTI).  Reacting to this trend, the Institute has announced the first post graduate programme in digital media marketing.
Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment, education, news and business needs. 
The manner in which digital media was leveraged to create the brand “Gujarat” and “NaMo” has not gone unnoticed by the industry. The imminent rollout of 4G will only  provide a further boost to digital media development,  says the study. ( Full report in PDF can be found here)
Key points in the study:
-  India has the 3rd largest internet population after China and the United States and is projected to be the 2nd largest by 2015, with 330-370 million users
-  India is the 4th largest audience of searchers in the world as unique searchers grew by 88%
-  At 200+ million Internet users, India’s rural internet users show 58% y-o-y growth
-  We have seen 27% increase in the Indian Online Video Audience over a year
-  31.5 million users have watched videos on Google sites (i.e.YouTube) 
-  28% increase in Facebook visitors in the last 12 months. Further, A user at an average spends approximately 217 minutes per day on Facebook

 Says Rashmi Putcha, CEO, DMTI," Today  traditional media professionals with years of experience are  grappling to understand the emerging medium and failing to catch up. On the other hand, aspirants seeking jobs in this lucrative and booming industry are ill-equipped, due to the lack of organized and focused training. Digital Media encompasses various functions like marketing, consultancy, PR, content creation, social media, mobile, innovation or technology. All these fields are wide open to be explored. The wide range of skillsets and positions within Digital Media also makes it a promising field for job opportunities."

India's first PG Course in Digital Media Marketing
DMTI has just launched India’s First Post Graduate Programme in Digital Media Marketing, at JaiHind College Mumbai. Details here
 DMTI (Digital Marketing Training Institute), a consortium of senior advertising professionals, was founded in 2011 with commitment to the cause of providing a talented resource pool to the Digital Media community