Bangalore, February 24 2014: On a day when it assumed a new name -- Mobileum -- Indian talent fuelled, US-headquartered telecom data analytics leader Roamware, announced that it would be helping another big Indian name Airtel -- to improve the travel nd roaming experience of its customers in Africa.
Mobileum will analyze Airtel Africa customer, network and commercial data to generate innovative insights on Airtel Africa’s traveling customer population like travel prediction, roamer detection and roamer segmentation, amongst others. These insights will enable Airtel Africa to create tailored travel and roaming experiences for their customers. Airtel Africa operates in 17 countries across Africa with a customer base of over 68 million across Africa. Mobileum is a strategic partner to Airtel and has roaming solutions already installed in Airtel’s operations across Africa and Asia.
Said Andre Beyers, Chief Marketing Officer, Airtel Africa: “Analytics will help us use the data that we have on our customers, networks and operations to provide us with deeper insights on how we are running our business and how our customers are using our services to help us serve our roaming clients better.”, said.
Added Ori Sasson, Chairman & CEO, Mobileum: “Airtel is a globally renowned operator and an early adopter of innovative technologies and business models. It is a privilege to work with them on Telco Big Data Analytics. We have provided a variety of innovative roaming solutions to Airtel and are best placed to help the Group leverage the power of data in their networks with our innovative Wisdom generating analytics portfolio. We look forward to starting a new chapter in our engagement with Airtel Africa with Telco Big Data Analytics.".
Airtel has operations across African in: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.
Building on Roamware’s brand legacy of being the world’s leading roaming solutions company, Mobileum offers customers not merely informational insights but Just Wisdom from their data. Mobileum’s Just Wisdom promise is endorsed by its rich experience and judgment gained by processing petabytes of mobile operator data regularly for the past 13 years.
Mobileum’s Analytics offerings include Traveler Analytics, which enables operators to understand and better monetize the traveler segment; Analytics for Customer Experience Management that provide operators rich and predictive insights into a subscriber’s experience across the relationship lifecycle and facilitates real-time responses to issues, and Data Monetization which adds a new revenue stream for operators, from the sharing of target segment insights with third-party brands.