Android rules India tablet market: CyberMedia Research

16th December 2013
Android rules India tablet market: CyberMedia Research

New Delhi December 16 2013: A study by CyberMedia Research (CMR) finds good times ahead for tablet makers: nearly one in ten non-users indicated a strong interest to own a tablet in the coming year. And this is particularly good for Android tablets as 87% of respondents reported a preference for Android OS-based tablets, with only 10% preferring the Apple iPad.
Samsung enjoys highest recall both among users as well as non-users of Tablets. 43% of Tablet users live in households earning Rs. 20,000 to 40,000 per month, indicating a potential for mass adoptionCMR's “India Tablets Consumer Usage and Adoption Trends 2013” study, in which it asked 3,600 respondents (including 1200 non-users) across the country how they prefer to use their Tablets and what they want most from their Tablet usage experience showed that:

  • 3 out of every 4 users claim portability / mobility as the major trigger to purchase a Tablet, accessing social networking sites and entertainment ‘on the go’ being their preferred activities
  • 51% of Tablet users spend more than two hours a day on their device; a positive trend, which is expected to increase in the near future
  • Around 40% consumers use their Tablets for chatting, messaging and email several times a day; indicating the emergence of Tablets as a preferred form factor for communication
  • From gaming, music to social networking, the India apps market is evolving on various fronts – an encouraging 18% of Tablet users have paid for the apps that they use – a positive signal to the developer community to create more India-specific apps for the country

No, Tablets won’t replace PCs anytime soon! 78% of the respondents surveyed were of the opinion that there is a still some way to go before the Tablet becomes the primary computing device
Says Satya Sundar Mohanty, Senior Manager, Demand-side Research, CMR: “Indian consumers’ increasing preference for Tablets and the country’s younger demographics have added to the adoption of mobile internet access devices. With changing consumer lifestyles, the India market presents a favourable opportunity for vendors.”
Adds Sumanta Mukherjee, Lead Analyst, InfoTech and Channnels Practices: “Consumers are driving segmentation of the market away from one-size-fits-all models toward different devices available at distinct price points. Interestingly, satisfaction seems to peak for tablets in 5000 to 10000 price range as well as 20,000 and above price bracket.