LG brings world-first curved screen TV and phone to India

11th December 2013
LG brings world-first curved screen TV and phone to India

New Delhi, December 11 2013: The world's first curved TV has been unveiled in India -- courtesy – LG Electronics. The company showcased the LG Curved OLED TV, the 55EA9800 and LG G Flex, the world’s first curved flexing smartphone today.
The industry’s very first curved screen LG 55" Curved OLED TV features an ergonomic design with full CINEMA 3D support, cinematic experience and proprie-tary WRGB technology. The incredibly thin display has a gentle inward flex design, removing the problem of screen-edge visual distortion and detail loss.

The LG G Flex has captivated early adopters every-where as the first smartphone curved to follow the contour of the human face, made possible with the implementation of the world’s first curved smartphone battery.

Soon Kwon, MD - LG India said, "We are proud to present LG Curved OLED TV and LG G Flex Smartphone, world's first curved technology products to India. India is a strategic market for LG and we are the first company to launch the curved series in this market. The unique and immersive curved design will provide consumers with an ultimate viewing experience.”

“LG's groundbreaking Curved OLED TV (55EA9800) features unique 4-color pixel technology, a staggeringly thin display (just 4.3mm), a dramatic Curved design and a vivid picture quality that is practically indiscernible from colors found in na-ture. LG's Curved OLED TV truly represents the future of TV and is the culmination of years of research and development, with LG committed to continued investment in this technology.
Magic Remote
Simple and fun way to choose what one wants to watch. It has features like Gesture, Pointing, Wheel, Voice, and Universal Control; which is the most convenient and ad-vanced TV remote.

The LG Curved OLED 55EA9800 will be available for Rs. 999,000 and is available across LG best shops.

The vertically curved design of the LG G Flex reduces the distance between one’s mouth to the microphone when the device is held against the ear, as traditional tele-phone handsets used to. The LG G Flex employs a curvature arc that is optimized for the average face, to deliver improved voice and sound quality. The curved form increas-es the sound level by 3dB compared to typical flat smartphones. The curved design also offers a more reassuring grip and fits more comfortably in one’s back pocket. Also, in landscape mode, the display offers a cinematic experience, with the result being the most comfortable viewing angle for watching videos or playing games. LG G Flex also features the Rear Key first introduced in the LG G2. Devoid of any buttons on the sides, there is less chance of accidentally powering off the phone and the convenience of using one’s index finger to adjust the volume when conversing is maintained.

Innovation Delivered Through Collaboration
The development of LG G Flex was only possible through the successful collaboration with sister companies LG Display and LG Chem. The 6-inch display found in the G Flex is the world’s largest Plastic OLED (POLED) display developed and mass pro-duced specifically for smartphones. The ultra-thin, ultra-light flexible POLED display and curved OLED panel are built on plastic substrates instead of glass, giving LG G Flex its unique shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels — red, green and blue — in one pixel.

User-Centered Technologies
Among the several new technologies, the LG G Flex is the first smartphone to apply a “Self-Healing” coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to receive, keeping the G Flex looking newer longer.