Indian SMEs embrace Quickbooks accounting tool

03rd November 2013
Indian SMEs embrace Quickbooks accounting tool

Bangalore, November 4, 2013  QuickBooks, the  flagship business and financial management software from global  provider of business and financial management solutions, Intuit,  has found 50,000 small business users in India.

Nearly 90% of the respondents agreed that QuickBooks provides anytime, anywhere accessibility as it’s a cloud based offering. About 81% of them agreed QuickBooks provides them with the benefit of automatic software upgrade feature and 74% of the respondents agreed that its easy for their  employees to access through the multiple-user login feature. 76% of the respondents agreed that they have benefited from the automatic data backup feature.

Over 50% of subscribers of QuickBooks in India are located primarily in 4 cities – Bangalore, New Delhi, Mumbai and Chennai. The majority of the offering’s user base comes from the services industry (62%), which largely comprises of Tech Startups, HR Consultants, Marketing Consultants and Travel Agents.

Says Nikhil Arora, Vice President and Managing Director of Intuit India: “We are very encouraged by the traction QuickBooks has experienced in just under a year since we launched it in India. Intuit is very pleased to have had the opportunity to carry forward our longstanding legacy of working with customers to understand their needs and build solutions based on their feedback. Using this feedback, we are continuously iterating on the product to deliver on the localization needs in India.  We have also run several initiatives and worked collaboratively with the government and other industry bodies to create awareness among small business owners about technology adoption. We look forward to continuing to work with and empower small businesses in their journey to success.” 

QuickBooks lets small businesses easily create localised invoices, pay bills and track expenses. The easy-to-use, cloud-based service needs no professional accounting training and allows the small business owners to take data-driven business decisions on the move.

We have a brief video about QuickBooks for a few days, on our home page