Micromax Business Head for Feature Phones, Khaja Muzaffarullah ( left) and Aircel Circle Business Head ( Karnataka) Kadhiravan K., seal the partnership between the two companies in Bangalore last week
Aircel joins handset maker, Micromax, to launch a combined offer in India

Bangalore, September 29, 2013: Leading Indian mobile  telecom player, Aircel, has entered into a strategic partnership with handset manufacturer Micromax, to share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation programme. They have also introduced Reverse Bundling handset Offers worth Rs. 12000 per month for every new Aircel customer.

Highlights of the offer: Smart Phones (3G): Local Calling @ 1p/2 sec and STD calling @ 1p/sec for 3 months; 2GB Data (2G/3G) per month for 3 months; Rs. 10,000 worth WAP content free over 3 months; Popcorn TV (internet TV) application free for 3 months
2G Phones(Data enabled):  Local Calling @1p/2sec and STD Calling @ 1p/sec for 3 months; 1GB Data (2G/3G) per month for 3 months; Rs. 10,000 worth WAP content free over 3 months
Dongles (3G):  500 MB per month for 3 months

Says Kadhiravan K, Circle Business Head Aircel, Karnataka: “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow 4 - 5 times and smartphone penetration is set to increase 5 times to 50% in India. Aircel recognizes the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services.”

Adds  Vikas Jain, Co-founder, Micromax, said, “This partnership will be an excellent amalgamation of Aircel’s innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices.”