'Use Nilgiri drops on mask 2 protect n hav raw amla and tulsi leaves to increase immunity against swine flu. Keep kappur handy all times. Pass this on' That was an SMS message doing the rounds in the IT community in Bangalore today... a typically indian take on the growing pandemic that has reduced Infotech-fuelled cities like Pune almost to a stand still.
Unlike companies like IBM, most Indian owned tech outfits have been slow or unwilling to encourage their staff to work from home,even in areas where coming to office or punching attendance does not make sense. Now suddenly in a city like Pune, where almost 300,000 ( equally divided between knowledge processing and business processing ) work in the core of the I{Tindustry, many employers are scurrying to find out how many of their employees have a PC and the necessary connectivity to function from home for a few days -- which might become weeks. Margarpatta City, Hingewadi and other clusters of IT companies are already seeing reduced attendance. Some companies were reported to be looking for laptops to hire for the staff 'marooned at home by the sickness of even one family member.
Meanwhile, Swine flu is emerging as the first major Indian health crisis to leverage the social networks. There is a "Not having swine flu" community on Facebook; another on "not panicking"... with members delivering their two paisa's worth of gratuitous advice to all willing to listen.
And how can we ignore Twitter, with tweets sharing every little detail as people scour shops for the N 97 mask, share experience about good chemists, , rougue profiteers, fly by night operators....
It is a continuing saga, a story in progress, part tragedy, part farce... made all the more immediate, dramatic by web 2.0 and its many Indian avatars.