New Delhi, August 21, 2013: After a decade as top selling mobile phone brand in India, Nokia has ceded the pole position to Korean maker Samsung which ended the fiscal year 2012-13 with revenues of Rs 113.28 billion ( Rs 11,328 crores) and a 31.5 % slice of the market. Nokia took 27.2 % share with Rs Rs 9.782 billion ( Rs 9782 crores )
This is a key finding of Voice and Data magazine's annual V&D 100 survey covering 30 mobile handset players in India.The industry as a whole posted revenues of Rs 359.46 billion (Rs 35,946 crores) -- up 14 % from the previous year.
Homegrown handset company Micromax captured #3 position among V&D100 Top10 mobile handset brands for the year 2013, with revenues of Rs 3.138 billion ( Rs 3138 crores) in FY12. and a market share of 8.7%. Karbonn Mobiles, grew 73.1% to register revenues of Rs 2.297 billion ( 2,297 crores).
"The rise of smaller local players like Micromax, Karbon, Lava, and Zen is a clear indication that consumers want cheaper feature rich phones. The next phase of mobile penetration in the bottom of the pyramid India will be driven by these companies", says Ibrahim Ahmad, Group Editor of Voice&Data.
The most exciting entry into the Voice&Data Top10 table in the handset space is the iconic Apple that grew a mammoth 417.2% to post revenues of Rs12.93 billion (1,293 crore) in FY13 and a market share of 3.6% compared to Rs 2.5 billion ( Rs 250 crore) a year back. Though India was never a focus market for the smart device maker during Steve Jobs’ era, in the last two years Apple has started making inroads.