Bangalore, August 11 2013: Owners of Mahindra's electric car, e2O can use their mobile phones to remain connected to their car at all times.... a cool telematic application that helps them monitor the battery charge level; switch on the air conditioning or heater; lock/unlock the vehicle and perform several other car-centred tasks.
Potential customers of ICICI Lombard, who have tried to buy policies online, are pleasantly surprised at the ease with which they are able to complete a transaction.. essentially reduced to three clicks - a sharp contrast to the experience at many other sites.
Asian Paints has been successfully connecting with both home owners and professional customers through a decade long ColorNext engagement which whips together 3D, colour palettes, touch screens... into a plethora of 'digical' experiences.
A 5-year old Bangalore-based innovation firm, Moonraft Innovation Labs, is behind all these applications, living up to its agenda to combine design, art and technology in meaningful ways to extend and enrich the customer experience.
Co-founded by four former executives of Infosys, Moonraft, has created a niche for itself in the crowded product innovation space, by the quality of its workforce-- every one of the 50 or so engineers and creative talents on board is a top level expert at his or her job. This is the secret of Moonraft's success, says CEO Somakumar Kolathur, who in his earlier job helped Infosys build large enterprise management systems. Engagement with Infosys continues: Moonraft has successfully shifted over 150 web based business applications for Infosys for touch screen experience.
Shantaram Jonnalagadda, Chief Business officer cut his tech teeth developing the global strategy for the Infosys core banking solution, Finnacle. Today, this graduate of Kellogg School of Management, continues to help clients create executive dashboards and critical decision support tools on a plethora of platforms from tablets to smart phones.
Read more of Moonraft's innovative range here
