India innovators, Moonraft, carve out niche with a combo of art and innovation

10th August 2013
India innovators, Moonraft, carve out niche with a combo of  art  and innovation
Shantaram Jonnalagadda ( left) and Somakumar Kolathur at the Moonraft innovation Labs in Bangalore ( Photo: India TechOnline/ Anand Parthasarathy)

Bangalore, August 11 2013:  Owners of Mahindra's electric car,  e2O  can use their mobile phones to  remain connected to their car at all times.... a cool  telematic application that  helps them monitor the   battery charge level; switch on the  air conditioning or heater; lock/unlock the vehicle and perform  several  other car-centred tasks.

Potential customers of ICICI Lombard, who  have tried to  buy policies online, are pleasantly surprised at the  ease with  which they are able to  complete  a transaction.. essentially reduced to three clicks - a  sharp contrast  to the experience at  many  other sites.

Asian Paints has been successfully connecting with  both home owners and professional customers  through a decade long ColorNext  engagement which  whips together  3D,  colour palettes, touch screens... into a  plethora of 'digical' experiences.

A 5-year old  Bangalore-based  innovation  firm,  Moonraft Innovation Labs,  is behind all these  applications, living up to its agenda to combine design, art and technology in meaningful ways to extend and enrich the customer experience.  

Co-founded by   four  former executives of Infosys, Moonraft,  has created a niche for itself in the  crowded  product innovation space,  by the quality of its workforce-- every one of the 50 or so engineers and creative talents on board is a top level expert at  his or her job.  This is the secret of Moonraft's success, says   CEO Somakumar Kolathur, who in his earlier job helped Infosys build large enterprise management systems. Engagement with Infosys continues: Moonraft  has successfully shifted  over 150 web based business applications for Infosys  for  touch screen experience.

Shantaram Jonnalagadda, Chief Business officer cut his tech teeth developing the global strategy for the Infosys core banking solution, Finnacle. Today, this graduate of Kellogg School of Management,  continues to help  clients  create executive dashboards and  critical decision support tools on a plethora of platforms from tablets to smart phones.

Read more of Moonraft's innovative range here