Amazon comes India, with books, movies for starters

06th June 2013
Amazon comes India, with books, movies for starters

Bangalore, June 6, 2013Indian online shopping sites are in for some competition: the pioneer among e-commerce ventures –, has assumed an Indian avatar.  Amazon’s marketplace in India, is, and it comes with  two new seller programs – ‘Selling on Amazon’ and ‘Fulfillment by Amazon’, providing customers a convenient and trustorthy online shopping experience and Indian retailers of all sizes a scalable platform to sell their products online with no listing fees and a pay-as-you-go fulfillment services. 

“Our vision, at Amazon, is to be Earth's most customer centric company; to build a place where people can come to find and discover virtually anything they want to buy online. With, we endeavor to build that same destination in India by giving customers more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience,” said Greg Greeley, Vice President of International Expansion at “We're excited to get started in India and we will relentlessly focus on raising the bar for customer experience in India.”
Customers can  confidently shop  from sellers of all sizes on and benefit from a safe and secure online ordering experience, convenient electronic payments, Cash on Delivery, easy  returns, Amazon’s customer service with 24x7 support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-to-Z guarantee. is also accessible on mobile devices allowing customers to shop anywhere.
Starting with Books, Movies & TV shows video products, will introduce additional categories including Mobile Phones and Cameras in the coming weeks. Book store features over 7 million print books across 200 plus categories including fiction, management, children’s books and academic publications.  Customers can expect to find complete collections from several national and international authors like Amish Tripathi,  Chetan Bhagat,  Ashwin Sanghi,  Dan Brown,  Jeffrey Archer,  J. K Rowling,  Paulo Coelho, Salman Rushdie including the latest best-selling new releases like And the Mountains Echoed by Khaled Hosseini, Manuscript Found in Accra by Paulo Coelho  and Inferno by Dan Brown. customers can search and preview the text inside more than 1.3 million books through its Search inside!ä feature, offering customers an entirely new way to find and discover the books they want. This coupled with the author and customer reviews sourced from and personalized recommendations helps customers find the perfect book.
Likewise, the Movies & TV shows store features a collection of over 12,000 titles in English and Hindi across DVD, Blu-ray, Blu-ray 3D and Video CD formats. Customers can order from a full range of documentaries, kids’ edutainment, music videos, TV serials, and films across several genres including action, romance, comedy, horror, drama, and musicals.  The store has the latest movie releases including Life of Pi, The Hobbit, Kai Po Che; popular TV shows like Sherlock, Devon Ka Dev Mahadev, Sanjeev Kapoor’s Kitchen; and several best sellers and all-time favorite collections including Tom and Jerry, Chotta Bheem,  Kishore Kumar, Alfred Hitchcock  and Bond Movies.
To mark the launch, has a limited period promotion wherein all customers will enjoy Free delivery on orders fulfilled by Amazon. 
In Feb 2012, Amazon made its foray into the Indian market with the launch of, enabling retailers in India to advertise their products for free to millions of Indian shoppers and drive targeted traffic to their stores. With the introduction of ‘Selling on Amazon’ and ‘Fulfillment by Amazon’ sellers now have access to unlimited and free ‘virtual shelf space’ and a scalable, pay-as-you-go fulfillment and customer service offerings.