Bangalore, May 18, 2013: Indian talent driven global analytics provider Fractal Analytics, has been judged to be one of the top five "Cool Vendors in Analytics 2013”, by Gartner*. Says Srikanth Velamakanni, co-founder & CEO of Fractal Analytics: "This reinforces the excitement our Fortune 500 clients have shown in partnering with us to solve their Big Data and advanced analytics challenges. Companies must supplement their traditional ways of understanding consumer behavior with new ways relevant for the age of Big Data, such as Customer Genomics for machine learning based personalized marketing."
Fractal Analytics' Customer Genomics solution helps marketers learn complex customer behavior at an individual level. The proprietary pattern recognition and machine learning algorithms underlying Customer Genomics learn from every transaction and customer interaction including from social media helping marketers build a dynamic 360 degree view of the customer across attitudinal and behavioral dimensions. Customer Genomics has enabled a major US retailer in doubling coupon redemption and driving significant incremental store traffic. The company has offices in San Mateo, New Jersey, London, Singapore, Mumbai, Gurgaon and Dubai.
*Gartner “Cool Vendor in Analytics 2013” by Gareth Herschel, Khushbu Pratap et al., May 2nd 2013 www.fractalanalytics.com