Phone lost? Fear not!

02nd August 2009
Phone lost? Fear not!
UniverCell's Rajagopalan ( left) Ramesh Barath ( centre) and FifthC's K. Krishnamohan at the Bangalore launch of CellSafe

Indian retailer launches first antitheft solution combined with  backup
Bangalore, August 3: A security solution that addresses the wish list of many mobile phone users, has been launched India-wide last week – interestingly the first such offering by a major phone retailer: UniverCell.

Cell Safe, helps the customer to back-up the phone contact information onto a server without active user intervention and add new contacts, incrementally; access the contact information on through a password protected personal page and restore of contact information on loss of phone through import from the website. Cell Safe also includes an anti-theft mobile tracker that aids recovery of mobile phones and protects private information from abuse in the event of a theft. The solution  is powered by CellR, a product developed by Bangalore-based Mobile Value Added Services (VAS) and technology company, Fifth C. ( )
The tracking tool identifies the new cell phone number used by the stolen phone; and its cell tower ID; and the last number called by the thief, sending this information to the rightful owner without the thief knowing explained K. Krishnamohan, Founder-CEO of Fifth C. It also freezes the keypad of the stolen phone. It is the first such product for the  global mass market Java phone he added. The pricing is Rs 149 ( 100 contacts), Rs 199 for 300 contacts and Rs 249 for 500 contacts.

Two leading international test organizations: Symbian Signed and Java Verified have certified Cell Safe as a safe and trusted mobile software application.

“This service helps our customers to save and retrieve contacts and also helps to track a stolen mobile. Losing a phone with 100 contacts would be equal to losing 100 friends”, says Ramesh Barath, Vice President, UniverCell, which has 220 showrooms across the country , selling over 1 lakh phones per month.