Bangalore, April 2, 2013: The world’s largest independent mobile advertising player, India-based InMobi, , took six awards at the first ever Mob-Ex Awards in Singapore organized by Marketing Magazine, last week.
Four mobile campaigns made by InMobi’s Creative Services team in partnership with their agencies and brands made it through as ten finalists across a number of categories in advance of the awards night. The campaigns named as finalists were: Unilever Dove Hairfall with Mindshare, SingTel MioTV with MEC, Samsung Galaxy Camera Reborn with Starcom, and Starhub TV Anywhere with Mindshare.
InMobi won awards in Best Mobile Ad Solution, Best In-App Advertising, Best Direct Response, Original Mobile Content and Use of Mobile Channels. In the In-App Advertising category InMobi won two awards.
Says Leela Nair, Managing Director, Mindshare Singapore:”InMobi has helped us successfully execute mobile strategies for our clients taking their brands to the next level in consumer engagement.”
Adds Phalgun Raju, InMobi’s Vice President & General Manager of the India, Southeast Asia, Hong Kong and Taiwan region: “These multiple awards across several categories are big wins and an honor for partner agencies, brands and our entire team. Further it is a testament to our very high quality in-house creative services capabilities on mobile using our InMobi Sprout technology to deliver highly compelling and innovative mobile rich media ads for brands from awareness to driving various performance call to actions.”
In October, InMobi also won multiple awards for best brand awareness campaigns including winning the Gold Award for a Kia mobile campaign and APAC Regional Award with Mindshare and Unilever at the Global Smarties Awards by the Mobile Marketing Association.