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Sunstone to host workshop on Blue Ocean strategies

New Delhi, July 18 2014: Students from Sunstone Business School will come together for a special  professional development  tomorrow:  a  workshop on Blue Ocean Strategy (BOS)​ which ​provides an analytical approach towards the creation of an uncontested market space. ​ The workshop will help students​ to look beyond the existing industry structures and create tangible products/services that will create new demand by bringing in non-customers to the mix. 

The workshop will be  led by  ​Mankiya Narain and Piyush Tiwari from GTL Ventures. They will begin​ with a scenario based exercise pertaining to the banking industry. The participants ​will be​ asked to recreate the product/service offerings for the launch of a new bank ​ and​ present​ing​ their solutions to the group. Post the workshop, a debrief will then be conducted using the Six Path Framework of Blue Ocean Strategy. The students will then be asked to revisit their product/service ​i​e offering based on the inputs provided during the debrief. This will help the participants validate the efficacy of BOS for themselves. The workshop will close with a brief history of BOS and its utility in the Indian set-up.

Sunstone Business School  is an institution that offers part time MBA program for mid-career professionals.



What is Blue Ocean Strategy? Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne, Professors at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster organization's ability to systematically create and capture blue oceans. ( from Wikipedia



 





    


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