Bangalore, April 9, 2013: – Samsung Electronics has brought its new Smart TV lineup to India, while promising a new ‘Made for India’ LED television series.
“In the Year 2013, we will strengthen our legacy of introducing televisions that have the best in class design, superior performance as well as feature innovations that our customers have grown to love us for. Consumers require innovation and Samsung has responded to this need by launching televisions that are clearly category defining products. These products have given our consumers a reason to upgrade and what we are witnessing in India is a dramatic transition from CRT to Flat Panel TVs and now to Smart TVs,” said SK Kim, Sr. Vice President, Consumer Electronics, Samsung India.
Today saw the launch of 20 new television models across its flagship Smart TV Series 8, 7, 6 as well as the LED TV Series 5500 and 4500. The F8000 and F7500 are the first Samsung televisions to feature a quad-core processor. Available in 46”, 55” and 65” class screen sizes, the F8000 and F7500 feature an ultra-thin profile, a quarter-inch thick bezel and stands that are truly spell binding. Both the F8000 and F7500 offer brighter, more vibrant pictures with richer colors, deeper black levels and higher contrasts. The ultra-thin design profile and Arc style stand in F8000 makes it appear to be floating in the air. The F8000 is also among Samsung’s first line of Smart TVs equipped with Intelligent Viewing, which creates an optimized picture quality dependent on the source of content, and a quad-core processor – making it even easier and faster for consumers to toggle between apps, online services and on-air TV.
The F8000 and F7500 provide advanced Smart Interaction that responds to your motion and voice in a more intuitive way making it easier for you to navigate and control your TV. With the newly improved smart interaction, users can now rotate images, or simply zoom in and out with two hands. Voice control capabilities have also been enhanced. Samsung Smart TV is now able to understand more than 300 commands with much better language recognition rates. In addition, a new Smart Touch Control is provided with the Samsung’s new Smart TVs, wherein all number keys have been replaced by a touch pad, on which users can simply write the channel number they want and flip and scroll the screen. It can also control devices made by other manufacturers through a very simple set-up.
Samsung is providing consumers with a simpler way to embrace the discovery of new content and experiences with a completely redesigned Smart Hub. The 2013 Smart Hub provides consumers with an easy way to organize and navigate personalized content through an updated interface and dynamic thumbnail previews within three newly designed panels: Apps; Photos, Videos & Music; and Social. The new Apps panel of Samsung’s Smart Hub allows users to display up to 30 app icons on one page, which users can customize so that their favorite apps are easy to access. Combined with Samsung’s enhanced Motion Control – which allows users to swipe, pinch to zoom, or use a flip motion to easily move between Smart Hub panels – consumers can now navigate and control their TV like never before.
Samsung also is delivering on its promise of bringing evolutionary capabilities to its TVs with the introduction of its Evolution Kit. Available on select 2012 Series 7, 8 and 9 Smart TVs, the Evolution Kit provides both software and hardware updates that include access to the 2013 Smart Hub and other Smart features, and transforms the set’s dual-core CPU to quad-core, resulting in faster internal processing speeds. Samsung’s 2013 Smart TVs will also be equipped with slots for Evolution kits. Samsung current Smart TV range is available in screen sizes between 32” to 65” priced between Rs 37,900/- to Rs.367,500/-.
Samsung today also showcased its first Ultra High Definition TV (UHD TV), the 85S9. The 85S9’s stunning Timeless Gallery design sets a new standard for TV craftsmanship, with the TV appearing to float within its frame and juxtaposing its classic minimalism with the striking 85-inch display. Both aesthetically pleasing and functional, the 85S9 includes Samsung’s “One Connect” feature, which eliminates cable clutter by requiring only one cable to connect to the TV and creates a perfect “Clean Back” look. The UHD TV’s larger screen size is part of Samsung’s efforts to meet consumer demand for larger-screen TVs – the fastest growing TV segment in the region.
Five new Plasma televisions across 43”, 51”, 64” screen sizes were introduced in Series 8 priced between Rs 35,500/- to Rs 209,900/-.
“Even as we work towards enhancing the Indian consumers’ experience by introducing India relevant applications for televisions, we are also introducing new models that have been especially developed basis feedback received from Indian consumers,” said Mahesh Krishnan, Sr. Vice President, Consumer Electronics, Samsung India.
“With the launch of our 2013 Smart TV range, we are looking to consolidate our leadership in the Panel TV market in India. We expect LED TVs to drive our Panel TV growth, with Smart TVs contributing atleast 20% of our Panel TV volumes this year,” said Kim. Samsung’s entire Flat Panel TVs product portfolio has 43 models across LED, LCD and Plasma technologies with screen sizes ranging from 22” to 75”, priced between Rs. 14,500 to Rs.750,000. www.samsung.com.