Bangalore, August 14, 2012: The Independence Day Special issue of “Outlook” , now on news stands in India , has harnessed augmented reality -- the first for a weekly news magazine in India – to bring added value to its cover story on Dr Amdedkar. When users scan the cover page of the magazine from their Smartphone or Tablet device using the IntARact app, the cover page editorial will come alive into an interactive experience. Through this users will be directed to an interesting poll, which features a special story on “The Greatest Indian after Gandhi”. Users will also be directed to the Wikipedia page where they can access additional information even on the move. A feedback page is also available for users to state their opinion.
The AU mobile application was crafted for the magazine by TELiBrahma, a leading provider in mobile advertising solutions space.
Says Narasimha Suresh, CEO & Founder, TELiBrahma:  “Partnering with Outlook is a proud moment for us. They are the first magazine to augment their cover page giving their readers an exciting, interesting way to know more than just what is available in the magazine. Outlook is no longer just a static magazine but is interactive through our world’s lightest and most powerful AR browser”.
Adds Indranil Roy, President, Outlook Group: “We are happy to be the first news magazine to extend AR to our readers, AR creates an opportunity for magazines to interact with readers and create a virtual experience while reading”.
intARact, is visual recognition platform which enables innovative engagements on mobile phones based on the view of mobile camera.